Start Date: July 2022
End Date: Open Ended
Department: Marketing and Media Relations
Department Contact: Ansel Ponder
Position Description: The marketing & social media manager will serve as support
staff for the Office of Marketing & Media Relations. As the Marketing & Social Media Manager for
Bluefield State University, he will be responsible for managerial duties such as budgeting in
conjunction with the CMO, social media management, publishing content, customer care, and data
analysis for all social accounts in our office. This position will also have the creative autonomy
to produce content that positively impacts our community such as identifying students to perform
social media takeovers. As such, this will give students practical experience on documenting,
managing, and analyzing social platforms, as well as determining if our digital strategy if
successful.
Goals and Expectations: The marketing & social media manager to learn the
importance of teamwork/collaboration, effective data analysis, and marketing strategies in a
fast-paced environment. Service request happen weekly from various departments in which they will be
expected to help prioritize. The role will also be expected to learn and apply marketing language
and concepts such as CPI, landing page, content marketing strategy to efficiently understand
marketing as a real-world practitioner.
Hours/Schedule: M-F
Location: Bluefield Campus – Conley Hall 309
Positions Available: 0