Licensing is a written agreement between B-State, and the licensee, whereby the licensee is
granted permission to produce goods or services bearing the marks of B-State.
Bluefield State University (B-State) partners with Palmer Law, PLC to:
- help protect the University’s brand/trademark;
- help promote the University; and
- help generate funds to assist the University
Palmer Law, PLC serves as a licensing agent for the University and is responsible for maintaining the
licensing
program, such as processing the licensing applications, collecting royalty payments, enforcement of trademarks,
as
well as seeking to find new marketing opportunities for the University.
What is Licensing?
Licensing is a written agreement between B-State, and the licensee, whereby the licensee is
granted permission to produce goods or services bearing the marks of B-State.
Who Needs a License?
Anyone that wishes to produce goods or services bearing the marks of B-State must obtain a license to do
so.
How to Become Licensed?
Contact B-State or Palmer Law, PLC if you are interested in obtaining a license to produce
goods or services bearing the name, mark, logo, etc. of Bluefield State University complete our licensing form or email
Palmer Law, PLC at protected@palmer.law. You must provide detailed information about your company and the product you wish
to bring to the marketplace.
Failure to obtain a license through B-State and approval through the Office of Marketing & Media
Relations may result in unfavorable legal consequences to the infringing user.
What is the Process?
Upon the approval of your licensing application, you may submit artwork designs displaying the
marks, logo, name, slogan, symbol, word(s), letters, numbers or combination of any of these that is directly
associated with or to the University for approval. We will at that time evaluate each product, and approval must be
given of the completed product sample before any goods or services can be produce for retail sale.
This process will protect all parties, including the University from future liability, by
ensuring that every product bearing the institution’s name or logo is used appropriately.
What is a Trademark?
A trademark is any mark, logo, name, slogan, symbol, word(s), letters, numbers or combination of
any of these that identifies the University’s goods or services. It is considered an infringement of the
University’s trademark rights to use these trademarks or similar trademarks without the University’s permission.
Bluefield State University does NOT approve or endorse the use of its marks in conjunction with
distasteful designs, or for the purpose of advertising goods or services related to alcohol and tobacco, illegal activities,
firearms, religious or political associations, etc.