Office of Marketing & Media Relations

Marketing & Media Relations

Communications Team

Let's Work

The Office of Marketing and Media Relations is the official source of news and information about Bluefield State University. Our goal is to represent and promote the University and its faculty, students, and programs to a wide range of constituents, including employees, alumni, media, government officials, businesses, prospective students, parents and other stakeholders. Contact us to help you come up with a marketing solution. If you’re in need of some inspiration, we can help you create something new.

Design is the silent ambassador of our brand.

Meet the Team

Jim Nelson
Vice President of Media Relations

Ansel Ponder
Chief Marketing Officer

Taylor Morrow
Content Creator

Charles Harris
Digital Web Specialist

Request Service

To request help with a project from the communications team, please fill out the request for service form.

Email Signature

This email signature template includes the font, size, and layout of a Bluefield State approved email signature.

Brand Assets

Logos aren’t just embellishments; they concisely represent the university brand. Learn how to use approved logos and stationary.

Master Brand Guide

Review the Master Brand Guide when using brand elements (logos, colors and fonts) to ensure a cohesive visual brand presence in the community and the marketplace.

Templates & Libraries

Stay on brand with these University approved templates. A consistently applied visual brand is essential to an effective presence in the community and the marketplace.

Trademark & Licensing

Want to produce goods or services bearing the marks of B-State? Start here.

Strategic Project Guide

Starting a strategic communications project that involves: who, what, when, why, and how? This will help you better understand your target audience and what you want them to know.

Event Checklist

Planning an event? This will help you plan which resources you need and check them off as you go.

PowerPoint Template

For B-State branded PowerPoint presentations, view our template for inspiration for your next project.

The Role of Marketing & Media Relations

We provide creative leadership and support to the University in strategic communications, web services, media relations, publications, advertising, special events, graphic design, videography, and photography. We perform the following tasks on a daily basis:

Direct the University’s vision of branding and marketing.
Oversee the distribution of information to the media.
Manage the content and design of B-State’s website.
Manage the Big Blue News & Events and all social media channels.
Publish the Blue & Gold Magazine, Marketing Report(s).
Review and approve advertising, digital content, and publications distributed to an external audience.
Provide videography, photography, and creative design services.
Design and develop recruitment materials.