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8 Keys to Veterans’ Success BSC Affirms Support for “Principles of Excellence” to Assist Military Veterans’ Pursuit of College Degrees

Brian A. Delp  
School of Nursing & Allied Health   The School of Nursing and Allied Health offers degrees in nursing and radiologic technology. Programs offered include: baccalaureate and associate degrees in nursing, baccalaureate in radiologic sciences, and the associate degree in radiologic technology.


 
The W. Paul Cole, Jr. School of Business The School of Business at Bluefield State College offers a variety of programs. Students in the four-year Bachelor of Science degree in Business Administration program must complete the requirements of two specializations chosen from: accounting, management, marketing, or computer science.


 
School of Engineering Technology & Computer Science The engineering technology programs offer associate and baccalaureate degrees in a variety of technological fields. Associate degrees may be earned in architectural, civil, electrical, and mechanical engineering technology.

School of Education The School of Education offers Bachelor of Science degrees in Elementary Education (K-6) or Early/Middle Education. The program prepares graduates to teach at the Elementary (K-6) grade level and/or the Middle School (5-9) grade level in one of four required areas of specialization: English/Language Arts, Mathematics, General Science, and Social Studies.

School of Engineering Technology & Computer Science Students graduating with a B.S. in Computer Science are prepared for positions as systems analysts, software designers, network professionals, and webmasters depending on the education path taken.

School of Arts & Sciences
The School of Arts and Sciences offers courses in art, biology, chemistry, criminal justice, English, French, geography, geology, history, humanities, journalism, mathematics, music, natural science, physical science, physics, political science, psychology, social science, sociology, Spanish, and speech.


Bluefield State College Bluefield State College was established as a black teachers college by an act of the West Virginia Legislature in 1895 and was integrated after 1954. By the 1960's the College had a comprehensive four-year program of teacher education, arts and sciences, and engineering technology. Gradually a variety of two-year technical programs evolved in response to local needs.

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September 09 2014

(Bluefield)—Twelve years ago, Bluefield State College student Brian Delp lost his life while assisting a stranded motorist. On Saturday, October 18, the ninth annual "Brian Delp Memorial 5K Run and Walk" will be held at Bluefield State College, beginning at 8:00 a.m. The event is designed ...
September 08 2014

Concert Sponsored by Bluefield State College (Bluefield)— The United States Army Jazz Ambassadors will present a free concert on Thursday, October 16. The concert begins at 7 p.m. at the Bluefield High School Performing Arts Center. Although this concert is free, tickets are required for admittance...
BSC Office of Equity, Diversity & Inclusion Awarded $835...
August 28 2014

(Bluefield)—A coordinated effort to promote an understanding of, and respect for, diversity at Bluefield State College has received a timely expression of support. The West Virginia Higher Education Policy Commission (HEPC) recently announced its decision to award an $8,350 "Diversity for Equit...
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210 Principles of Marketing (3-0-3). A study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. 

331  Retailing (3-0-3). A study of the business activity of selling goods or services to the final consumer; basic retailing and e-tailing practices and procedures, managing the buying, pricing, promotion, layout, security, and location of the retail organization. PR: MRKT 210, ACCT 201.

352  Integrated Marketing Communication. (3-0-3). A study of the various types of planned messages used to build a brand—advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events/sponsorships, and customer service. PR: MRKT 210, BUSN 230, BUSN 232.

372 Selling/Sales Management (3-0-3). A study of selling and sales management, persuasion, prospecting, approach, presentation, closing, legal and ethical problems in selling; direct marketing, industrial selling, and telemarketing. Includes actual sales demonstrations and projects in selling and sales management. PR: MRKT 210, BUSN 232.

381  Consumer Behavior (3-0-3). A study of the buying habits and preferences of consumers, models for explaining and predicting consumer and marketing behavior, consumer movements and attitudes with implications for marketing management policies and the business economy. Psychology and/or sociology are recommended before taking this course. PR: MRKT 210, PSYC 103.

442  Marketing Research (3-0-3). A study of the process of designing, collecting, organizing, interpreting, and presenting data related to the planning and the executing of the conception, pricing, promotion, and distribution of ideas, goods, and services. PR: MRKT 210, BUSN 310, and Junior Standing.

450  Marketing Management (3-0-3). An integration of previous marketing course work. A study of the process of analyzing marketing opportunities, researching and selecting target markets, designing marketing strategies, planning marketing programs, and controlling the marketing effort. PR: MRKT 210, MRKT 331, MGMT 210, MRKT 352, and Junior Standing. 

490  Topics in Marketing (1-3 hours credit). Advanced formal courses in diverse areas of marketing. Course may be repeated for different topics. Specific topics will be indicated by a subtitle on the student’s transcript. Areas of study might include marketing history, marketing theory, marketing strategy, non-profit marketing, services marketing, pricing, product management, international marketing, industrial marketing, direct marketing, telemarketing, public relations, wholesaling, logistics, transportation, channels of distribution, and ethics in marketing. Offered on demand. PR: Permission of the instructor.

498  Marketing Internship (3-0-3). The student will be involved in regularly scheduled part-time assignments at carefully selected business, government, or industrial establishments. This experience will give the student an opportunity to put theory into practice while developing skills through on-the-job training. PR: MRKT 210, MGMT 210, MRKT 331, MRKT 352, and junior standing.

Calendar Events

Tue Sep 16, 2014 @ 8:00AM - 04:00PM
Appalachian Artist's Association Exhibit
Tue Sep 16, 2014 @ 2:00PM -
Student Success (SSS Workshop)
Wed Sep 17, 2014 @ 8:00AM - 04:00PM
Appalachian Artist's Association Exhibit
Wed Sep 17, 2014 @11:00AM -
Share the Dialogue
Thu Sep 18, 2014 @ 8:00AM - 04:00PM
Appalachian Artist's Association Exhibit
Thu Sep 18, 2014 @ 2:00PM -
Creating the Perfect Power-Point (SSS Workshop)
Fri Sep 19, 2014 @ 8:00AM - 04:00PM
Appalachian Artist's Association Exhibit

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