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MARKETING (MRKT)

210 Principles of Marketing (3-0-3). A study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. 

331  Retailing (3-0-3). A study of the business activity of selling goods or services to the final consumer; basic retailing and e-tailing practices and procedures, managing the buying, pricing, promotion, layout, security, and location of the retail organization. PR: MRKT 210, ACCT 201.

352  Integrated Marketing Communication. (3-0-3). A study of the various types of planned messages used to build a brand—advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events/sponsorships, and customer service. PR: MRKT 210, BUSN 230, BUSN 232.

372 Selling/Sales Management (3-0-3). A study of selling and sales management, persuasion, prospecting, approach, presentation, closing, legal and ethical problems in selling; direct marketing, industrial selling, and telemarketing. Includes actual sales demonstrations and projects in selling and sales management. PR: MRKT 210, BUSN 232.

381  Consumer Behavior (3-0-3). A study of the buying habits and preferences of consumers, models for explaining and predicting consumer and marketing behavior, consumer movements and attitudes with implications for marketing management policies and the business economy. Psychology and/or sociology are recommended before taking this course. PR: MRKT 210, PSYC 103.

442  Marketing Research (3-0-3). A study of the process of designing, collecting, organizing, interpreting, and presenting data related to the planning and the executing of the conception, pricing, promotion, and distribution of ideas, goods, and services. PR: MRKT 210, BUSN 310, and Junior Standing.

450  Marketing Management (3-0-3). An integration of previous marketing course work. A study of the process of analyzing marketing opportunities, researching and selecting target markets, designing marketing strategies, planning marketing programs, and controlling the marketing effort. PR: MRKT 210, MRKT 331, MGMT 210, MRKT 352, and Junior Standing. 

490  Topics in Marketing (1-3 hours credit). Advanced formal courses in diverse areas of marketing. Course may be repeated for different topics. Specific topics will be indicated by a subtitle on the student’s transcript. Areas of study might include marketing history, marketing theory, marketing strategy, non-profit marketing, services marketing, pricing, product management, international marketing, industrial marketing, direct marketing, telemarketing, public relations, wholesaling, logistics, transportation, channels of distribution, and ethics in marketing. Offered on demand. PR: Permission of the instructor.

498  Marketing Internship (3-0-3). The student will be involved in regularly scheduled part-time assignments at carefully selected business, government, or industrial establishments. This experience will give the student an opportunity to put theory into practice while developing skills through on-the-job training. PR: MRKT 210, MGMT 210, MRKT 331, MRKT 352, and junior standing.