Institutional & Media Relations
The Office of Institutional and Media Relations (IMR) manages communication and media relations for Bluefield State College and the Office of the President. Institutional & Media Relations publicizes College faculty, staff, and student news, programs, and events within the context of a broader strategy of institutional communications, and seeks to secure media coverage of College events, programs, and achievements. The Office produces official news releases for the College and promotes stories directly to news media, handles crisis communication, and helps to coordinate key institutional events. The IMR Office is located in Conley Hall, room 200.
Individuals and organizations interested in utilizing the Office of Institutional and Media Relations to publicize an event or activity are encouraged to contact the office, preferably at least six weeks in advance of the event. This lead time will facilitate planning and scheduling methods for promoting the event.
What We Do
· IMR oversees official communications, public relations, and crisis communications at the College
· IMR coordinates the release of official communications for the College
· The IMR director is the official spokesperson for the College when dealing with media requests
· IMR schedules and coordinates messages on the Bluefield campus electronic marquees, all-users e-mail requests, and BSC Alert text messages
· IMR produces “The Bulletin,” an e-newsletter to the College community, the “Blue & Gold” BSC magazine, and the BSC Annual Report
· IMR assists in the planning and coordination of events involving media
· IMR serves as a resource for media outlets seeking faculty and staff experts for news stories
· Jim Nelson, Assistant to the President/Director of Institutional and Media Relations, (304) 327-4103 (firstname.lastname@example.org)
· Karen Gordon, Public Relations Specialist, (304) 327-4014 (email@example.com)
The Office works with the College's leadership and the Office of Public Safety to coordinate timely notification to the college community in the event of an emergency that poses a threat to the health and safety of students, employees, and/or guests on campus. Emergency Notification Procedure
Maintained by the Office of Institutional and Media Relations, the Faculty & Staff Experts Guide is a database of BSC employees and their areas of expertise. Members of the media wishing to contact a specific faculty member are asked to contact the IMR office, which will coordinate a meeting or phone call if the faculty/staff member is available. Faculty and staff wishing to join the list or update their information should e-mail firstname.lastname@example.org
The “Blue & Gold”
The “Blue & Gold” is the Bluefield State College magazine, highlighting achievements, developments, and news involving BSC alumni, students, faculty, staff. It is published twice annually and includes a mailing list of BSC alumni, employees, supporters, state and national policy makers and community leaders.
Have a story idea for the BSC magazine, the “Blue & Gold”? Contact us at the telephone numbers and e-mail addresses above. You can view the “Blue & Gold” online.
IMR facilitates the College’s interactions with legislative and government bodies. This includes collaborating with the West Virginia Higher Education Policy Commission on state legislative relations, staying informed of recent or proposed legislation, and assisting faculty, staff, and students who seek to be informed of, and engaged in, the political process.
IMR provides input in dealing with issues that are of a sensitive nature to the College and the general public.
IMR serves as a contact point for civic and business organizations, distributing information about the College and directing inquiries to the proper individuals.
The Office develops and maintains contact with the news-editorial departments in print and broadcast news media at the local, state, and national level, providing story suggestions on a regular basis. In addition, media inquiries are initially directed to this Office for referral or answer.
General Advance Publicity
IMR provides advance news releases and requests for coverage about pending campus events, including workshops, lectures, theatrical performances, concerts, and special information by the university. Individuals and organizations interested in utilizing the Office of Institutional and Media Relations to publicize an event or activity are encouraged to contact the office, preferably at least six weeks in advance of the event. This lead time will facilitate planning and scheduling methods for promoting the event.
IMR prepares news releases about key administrative and institutional changes, including appointments, promotions, and other information of interest to the general public.
To request publicity from external news outlets for students’ honors and awards, send details in writing about the honor or award to Jim Nelson.
Announcements of new programs or changes in policies are initiated by the administrator with immediate oversight.
Ongoing internal communication with the campus is facilitated through The Bulletin, e-mail, publications, and other appropriate channels. The office also maintains contact with the student newspaper, The Bluefieldian.