Students in the associate degree Lodging Operations program at the Greenbrier Community College Center of Bluefield State College are preparing for their second year of classes. The Lodging Operations program is designed to provide enrollees with knowledge, skills, and attitudes essential in the sound, profitable operation of lodging enterprises like hotels, motels, resorts, and bed & breakfast and country inns. The program responds to the need for employees in the hospitality industry, a primary segment of the Greenbrier Valley economy. David Perkins, lodging program student advisor and director of GCCC, notes quality customer service, a vital element of any business, is particularly important in the hospitality industry. "Because money spent in hospitality is discretionary, and because tourism is a very competitive business, if clients don't get good service, they simply don't come back," he observed. "GCCC's Lodging Operations program was designed by lodging practitioners--owners, operators, or managers--and is taught by people who work in the industry. It has a practical focus, getting jobs done right and serving lodging clients." Mark Feury of Ronceverte has already discovered the value of this education. "I received a promotion at my place of employment during my first year in the program, and I look forward to further advancement following graduation," he said. Lodging Operations program courses taught in the Fall Semester 1997 include those for first year students--"Introduction to Hospitality" and "Food & Beverage Operations," and those for second year students--"Groups and Convention Planning" and "Sanitation & Safety." Students will also be placed in internships in lodging establishments in 1997. In addition, such support courses as "Introduction to Business," "English Composition," and those in sociology, management, and marketing are also being taught. Registration at the Greenbrier Community College Center of BSC will be conducted August 14-15. Classes begin August 18. Prospective students and employers may obtain additional information by calling the GCCC Student Services Office at 645-3303.